Market Segmentation & Target Group Development

The success of a company still depends on fulfilling customer demands by selling the appropriate products.

For the introduction of new products and a successful marketing of existing services it is essential to know the market players and the needs and requirements of existing as well as of potential customers. Furthermore, an exact understanding of the market optimises the marketing plans and allows a quantitative estimate of market potential.

IP Systems supports you with market and competitor analysis as well as with the planning, realization and evaluation of customer and focus group workshops.